Ticket Sales Aren’t the Solution for Non-Profit Theater

Mike Scutari: “Moving forward, the company will rely less on ticket sales and instead focus on soliciting more individual donations as well as corporate sponsorships. The company will also broaden partnerships with local organizations to create a broader base of support across the community.”

This is case study in why copying for-profit earned income strategies usually cannot work in non-profit theater.

Check out this fascinating read from Inside Philanthropy here


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