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Crowdfunding is engagement that builds a sense of community. Community engagement is as important as the money.
Your communications planning is the heart of that engagement.
Don’t underestimate the time commitment. A one-month campaign involves three months of work.
Pre-campaign promotion and commitments are essential to success
Average contribution is $50. Thus, if you want to raise $20,000, divide by 50 to see how many donors you need – 400 in this case.
Economics: of the money raised: 57% net revenue. You need to bring in $16,000 to clear $10,000
Personal asks by the artist are essential. We are coordinating the artist’s campaign. The artist is not just the face by the leader of the campaign. People want to support the artist, not the publicist.
Have a private opening two days before public campaign
Build a content timeline and plan the number of touches
Have at least one song completed before starting.
Think big. Upsell. Don’t underprice perks.
Track and cross check data from email lists, social media, donors, web store customers
Continue to incentivize throughout campaign, keep offering more perks
Use the lowest goal that works.
High goal does not mean more money; it is the % of the goal that is most important
Get 30% of the goal lined up before the campaign goes live. This comes from the inner layer of your community.
Answer who, what, why
Tell the story in two minutes: 30 seconds to grab attention and 90 seconds for the meat
Close with a strong call to action and expression of gratitude
Break up text
Hand held, up close and personal works best
Show what is going on behind the scenes
Spend your money on promoting the campaign – not on video production
Remember that people have short attention spans 2 to 3 minutes
Show who you are
Be energetic and to the point
Do not use t-shirts
This is where to spend money
Maintain constant, stable tone across all platforms
#1platform is email
#2 is social media
#3 is advertising
Shortly after noon central time, Curly Seckler one of the last living links to pre-World War II southern music, died on December 27, 2017, two days after his 98th birthday. Curly began playing music professionally in 1935, more than a decade before he would become a bluegrass music pioneer. In 1938, Charlie Monroe hired him shortly after the Monroe Brothers’ streams diverged. Even before the 21st Century began, Curly had already played music professionally in seven decades.
Even when he was little older than I am now, he seemed to me of an early time, of music played in school houses, bars, and drive-in movie theaters. Like his friend Doc Tommy Scott, Wade Mainer, Aunt Samantha Bumgarner, Dellie Norton, Howard Armstrong, Norman Woodlief, or Joe and Odell Thompson. He could connect you to a time you’ll never know, in a place that hardly resembles what they knew.
No Wonder Millennials Hate Capitalism https://nyti.ms/2kq324J
44 percent of millennials would prefer to live in a socialist country, compared with 42 percent who want to live under capitalism. For older Americans, the collapse of Communism made it seem as though there was no possible alternative to capitalism. But given the increasingly oligarchic nature of our economy, it’s not surprising that for many young people, capitalism looks like the god that failed.
Nowhere is that clearer than in the wretched tax bill passed by the Senate in the early hours of Saturday morning, which would make the rich richer and the poor poorer.
Singer Rhiannon Giddens keeps winning with a ‘Genius Grant’ and $625K
Bela Fleck and Abigail Washburn let their award-winning music reflect these ‘interesting times’
But on “Echo in the Valley,” Fleck’s upcoming third album as a duo with his wife, Abigail Washburn, Fleck winds up in the surprisingly traditional realm of protest music